Beyond Today: The placement for hulu where do netflix promote their commercials Transformation

Over-the-top (OTT) platforms are rapidly transforming the way we consume media and advertising, and this trend is only expected to continue in the years to come. In the future, we can expect to see OTT platforms become even more integrated into our lives, with personalized advertising experiences that are tailored to our individual interests. Subscription fatigue is also likely to become a more significant issue, leading to a shift towards ad-supported content models. OTT platforms will need to find innovative ways to balance the need for revenue with the user experience, and the growth of connected TVs will provide new opportunities for targeted advertising.